The creation and implementation of the sector brand "Argentine Toy" for the Argentine toy industry is part of a project initiated in 2022 by the Argentine Chamber of the Toy Industry.
The work carried out, with the support of the SME Undersecretary, produced a very satisfactory result for the companies, managing to establish a brand that aims to respond to the challenge of repositioning and strengthening the industry. The strategy is based on quality, innovation and design, offering creative, fun and reliable games and toys.