Children's Day is a deeply rooted tradition in Argentine society and is celebrated every third Sunday of August.
The background of the event takes place in 1945, when toy manufacturers began to collect donations for hospitals, schools and orphanages at the beginning of each month of August. This initiative, with a strong imprint of solidarity, began to take hold in the 1950s and the members of the Argentine Chamber of the Toy Industry recognized the need to have a date on the calendar to celebrate affection for children. In this sense, in mid-1959 solidarity festivals were organized with famous artists of the time and Children's Day was created for the first time in the world, institutionalizing the Children's Day Executive Commission.